Guy Kawasaki

Guy teaches us his “Therefore, What?” strategy for how to think about and make impactful change. Guy is a good friend, whom I can always count on, and on this episode, we talk about George Floyd, how to get through this struggling economy, and how to rethink our career and life coming out of the pandemic.


Notes + Discussion Guide:

We learn Guy’s “Therefore, What?” strategy for life (and how to innovate and change things. It requires you to honestly assess the current reality, which then frees you to think about what’s now truly possible.

Some general thoughts on the George Floyd situation, what to do about it, and where we go next.

Is this a time for active personal development and continued learning?

Is it time for a career change? If in school, is it time for a new area of study?

Is this a tremendous time for new opportunity and innovation? Is it time for a complete rethink of how we approach business and life?

Our sense of community will likely change as a result of all of this…is “community” more important than ever?

What’s the biggest lesson Guy Kawasaki has learned through all of these challenges…

Advice for students and recent grads…

Our newfound appreciation of teachers, service industry professionals, etc…


About Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is a brand ambassador for Mercedes-Benz  and an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He is also the author of Wise GuyThe Art of the Start 2.0The Art of Social MediaEnchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.